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Latest press release
NEW REPORT FINDS GAP BETWEEN "REAL WORLD" AND ONLINE SHOPPING PATTERNS
Flit.com Report Offers Tips to Take Proven Physical Behaviors Online
SAN FRANCISCO - June 24, 2010 - The team behind Flit.com, the first-of-its-kind online shopping tool that mimics the way people shop in the "real world" today released a report that identifies how consumers' online shopping behavior deviates from their physical shopping approach and offers tips to improve online shopping savvy based on that research.
The report, "Guide to Online Shopping: Lessons from the Real World" which can be downloaded below, is based on observational research, interviews and traffic patterns gathered during the creation of Flit.com and since its December 2009 launch. Findings illustrate that although physical shopping patterns overwhelmingly break down into the same four steps - prepare, browse, compare, purchase - these steps tend to be compromised while online shopping due to the way we approach web-based tasks.
A copy of the report can be downloaded here »
For press related questions please contact our wonderful PR Team in San Francisco:
Katie Clark
(+1) 415-277-4923
flit@allisonpr.com
download briefing document (PDF 5.4M)
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Earlier press releases
NEW REPORT FINDS GAP BETWEEN "REAL WORLD" AND ONLINE SHOPPING PATTERNS
Flit.com Report Offers Tips to Take Proven Physical Behaviors Online
SAN FRANCISCO - June 24, 2010 - The team behind Flit.com, the first-of-its-kind online shopping tool that mimics the way people shop in the "real world" today released a report that identifies how consumers' online shopping behavior deviates from their physical shopping approach and offers tips to improve online shopping savvy based on that research.
The report, "Guide to Online Shopping: Lessons from the Real World" which can be downloaded below, is based on observational research, interviews and traffic patterns gathered during the creation of Flit.com and since its December 2009 launch. Findings illustrate that although physical shopping patterns overwhelmingly break down into the same four steps - prepare, browse, compare, purchase - these steps tend to be compromised while online shopping due to the way we approach web-based tasks.
A copy of the report can be downloaded here
FLIT.COM BECOMES HOME BASE FOR ONLINE SHOPPING
New 'Tag It' feature lets shoppers 'flit' between items they discover on different sites
SAN FRANCISCO - Mar. 4, 2010 - Since launching just three months ago, Flit.com, the first-of-its-kind online shopping tool that mimics the way people
shop naturally – by visiting their favorite stores, much like they would in a mall – has changed the way retailers and shoppers interact online.
Site upgrades that further streamline the shopping experience, combined with powerful word-of-mouth, have driven substantial site traffic growth and have made
the site a home base for a growing number of dedicated 'Flitters.'
For shoppers, Flit.com cuts navigation and search time by up to 80 percent, by doing in two simple clicks what otherwise requires remembering URLs and retyping
search terms. According to the overwhelming feedback the Flit team has received from shoppers, retailers and industry analysts, this dramatic but simple difference
has put the fun back in online shopping by making the experience more comfortable and easy.
Since launch:
- 'Tag It': This new feature lets shoppers capture any item in any store they come across while flitting and save it easily into their search trail. It replaces clunky
alternatives like printing pages or battling with bookmarks. Items saved while flitting are marked by blue shopping bags below each store so they can be viewed and
compared later. As always, busy shoppers can email a search trail link to themselves or friends to easily return to their shopping session later - or to get a second opinion.
- More categories: New apparel categories include designer and haute fashion, petites, swimwear, men's formal attire, and sporting-wear including yoga & pilates, while
broader merchandise categories include everything from scrapbooking to skiing to cellphones. Flit.com provides a carefully selected range of stores in each of these
categories that specialize in the segment and provide quality shopping experiences across a range of price points.
- More Stores: Flit.com has expanded to cover over 400 retail sites based on suggestions and recommendations from shoppers while new sites are added daily.
- Love from retailers: Retailers have enthusiastically embraced the Flit.com model, as it leads shoppers through their thoughtfully designed brand experience, showcasing
each site's customized product selections, images, and category knowledge.
- Save time, save clicks: The Flit.com team has observed many interesting click-through patterns, notably that time saved and ease of use have encouraged shoppers to
explore a wider range of stores than they did previously.
About Flit.com
Flit.com is a new online shopping tool that supports the way people shop naturally - by visiting their favorite stores. The free Flit.com tool simplifies the internet
experience by letting shoppers enter a search once, then using that term to initiate a search in their favorite stores. The site provides patent-pending Go Search™
single-click search across more than 400 leading retail brands spanning 50-plus popular categories including fashion, home goods, jewelry, electronics, sports and gourmet
foods. Visit the Web site at www.flit.com.
FLIT.COM GIVES ONLINE SHOPPING A MAKEOVER
Simple New Tool Makes Shopping on the Web an Easier and More Fun Experience
SAN FRANCISCO – Dec. 3, 2009 – Despite the great appeal of online shopping, finding the perfect holiday gift on the Web can still be a frustrating experience, particularly when struggling to recall the URLs of favorite stores and then entering the same search term again and again on different sites. Now, with the launch of Flit.com, shoppers can visit one site to initiate a search for a desired item – from clothing to toys to electronics – in all of their favorite stores.
Flit.com is the first-of-its kind shopping tool that emulates the way people shop naturally – by visiting their favorite stores. Unlike other search or comparison shopping engines that produce product listings from various vendors, Flit.com shoppers spend time inside different retailers' sites, retaining the personality and customized search capabilities of each store. The site's single-click search platform allows users to access more than 275 leading retail brands spanning 30–plus popular categories including fashion, home goods, jewelry, electronics, sports and gourmet foods. The Flit.com team adds stores daily based on user requests.
As shoppers 'flit' easily from store-to-store, a search trail maintains a visual track of the stores they've looked in and lets them return directly to purchase. Shoppers can even save a lunchtime shopping session in order to continue their search later at home. Because results are not filtered through a search engine listing, shoppers experience all the richness and detail that comes from today's quality online stores.
What Shoppers Are Saying
"I love the site! The first time I used it I found a great pair of pumps and a new top. I even found the perfect gift for my mother to get me for the Holidays!"
"Being able to save my shopping search at any time, and come back to it later, is great and easy – it's the natural way I shop."
About Flit.com
Flit.com is a new online shopping tool that supports the way people shop naturally - by visiting their favorite stores. The free Flit.com tool simplifies the internet experience by letting shoppers enter a search just once, then using that term to initiate a search in all of their favorite stores. The site provides patent-pending Go Search™ single-click search across more than 275 leading retail brands spanning 30-plus popular categories including fashion, home goods, jewelry, electronics, sports and gourmet foods. Visit the Web site at www.flit.com.
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People love to flit
User quotes: (thank you for the great feedback – you inspire us to do more!)
| I am looking for Lego Rock Band for Nintendo DS, and Flit found it for me at Wal-Mart and Best-Buy but also
showed a couple of smaller places that had it too. Cool tool! |
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| Awesome site – and a new one to me!! I searched for "bedside lamp" and found a great set at Bed, Bath, and Beyond – for only $19.99!! Christmas gift for my son! |
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| How cool. I was looking for wireless headphones for my son & flitted my way over to JR electronics & found a great deal :) |
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| I'm still looking for the perfect holiday dress and was able to find one I liked at Lane Bryant. |
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| Whoa! I went searching for bikes and I'm pretty sure they didn't leave a store unturned from Wal Mart to stores
I have never heard before. I seriously could spend all day on this thing LOL! |
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| I searched for a winter jacket for my husband. There were many results returned, and I went to L.L. Bean to take a look around. You are right in that it is very different than other "shop" sites on the net. Thank you:) |
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| Oh what a neat site, I was looking for Backyard Football Wii game, they said to find it at WalMart and Best Buy, I found it at the WalMart site on sale and ordered it! Thanks so much! |
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| I searched for a Wii Game System and Flit.com recommened several all for $199 a few were CompUSA Amazon and Target. I like yourself liked how it took you right back to where you was. I wish I had read this review before black Friday.This would of saved me a lot of searching and headaches~! :) |
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| I tried searching for Dora and of course, found it everywhere. It's pretty comprehensive, huh? I plan to use it
more tomorrow, since I'm still Christmas shopping, this will help a ton! |
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| If you want to avoid busy stores and looking endlessly for the perfect (and best priced) gift online,
check out Flit.com – it's like having your own virtual personal shopper! |
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| Like the Flit.com search engine a lot. We wanted some special photos this Christmas season with our two Chihuahuas
nestled among the presents under the tree and I found the cutest costume on the Wal-Mart website that looks like a
wrapped present. The price is really reasonable and it comes in sizes small, medium and large for those who are
thinking of giving someone a puppy during the holidays. They also have a snowman, a elf and a bunch of other
adorable dress me ups for our four-legged companions. |
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| My 5th wedding anniversary is in about a week. I always give my husband something made from the traditional
wedding gift list of materials. For 5 years, it's wood. Flit gave me the idea for a wood dart board cabinet |
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